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Why Most People Fail
Given enough time, drive and capital, success in any
venture can be virtually 100% assured.
However. we live in an impatient society.
"People To Meet", "Places To Go", "Things To Do", etc. Your
Internet venture is just one of many things that you you want to do.
You just want to "get it done", or succeed, and move
on. So, what is the quickest way and best way for you to do it?
The first step would be to study those who have come
before you, and failed. Failure, in itself, is not bad.
There are many successful people who have said that it is failure that
have brought them to where they are now.
Failure is a waste of time.
So, take some time to look through the following
examples of how people have failed. Study them and make sure you
understand why they failed. You save a lot of time and money by
not making the same mistakes.
MLM Programs
You may be lured by MLM programs promising easy
money. The advertisements will typically have words like "Prelaunch",
"forced Matrix", "Spilllover", "Explode", and "Get In Early".
The advertisements will generally give the impression
that the programs are new, and that if you get in now, you can sit back
while someone else builds your downline, or does the work, for you.
I suppose there may have been some rare cases where
you reap the rewards while someone else does the work, but most of the
time, those expecting easy money will be disappointed.
Unless you have some insider information, by the time
you find out about a (launched just minutes ago) program, many thousands
before you would have found out about the same program....and...they
will be sitting in the choice spots that you thought was yours.
There is good money to be made in legitimate MLM
programs, but it still boils down to pure hard work.
Shopping Malls
Some have built shopping malls with a wide assortment
of products. They have stocked the malls with everything from
pencils and rulers to the kitchen sink, and more. The rationale is
that with a wide selection,, there will be something for everyone.
They will proceed to promote their malls in free
classifieds, ffa links, and banner exchanges. Some may even pay
for advertising.
They will get a trickle of traffic from their
advertising, but many of them will not even sell a single item!
Web surfers are generally more interested in looking
for specific information rather than shopping. If you were to
offer them what they need first, and then attempt the sale, you would
probably do much better.
That means building a site or mall with a narrow
focus, catering to a specific (niche) audience.
Paid to Surf the Web
There are many sites that will pay you for
practically anything that you do online, including reading email,
visiting sites, searching, chatting, playing games and even listening to
the radio.
I suppose you can make a few bucks from such
programs, but I don't think anyone has managed to earn serious income
from such programs.
Automated Marketing Systems
Then there are those marketing automated systems.
Invariably they will start with what you already know, that Internet
marketing is hard work, that it isn't easy to succeed, and that it takes
a lot of perseverance.
And...they will tell you that most will eventually
fail.
They will continue by claiming that after years of
experimenting, they have come up with an automated system that does the
recruiting, selling, marketing, or whatever else is needed. A
system that guarantees you success.
All you have to do is to follow their system to the
letter, and you are on your way to riches.
There are many variations on the above theme...too
many to go into detail here.
generally, you will be asked to pay a one-time fee,
or a monthly fee, or do dome grunt work and you will get a reward that
is ridiculously
disproportionate to the work, or intelligence, or
money that you put in.
If you are tempted, as was I, ask yourself this
question:
"If I did develop such a system,
would I sell it at such a low price?"...or,
"If I did develop such a system,
would I be selling it at all?"
"I Built a Great Site,
But No One Came"
There will be some that have done their
homework.
They will have decided on the theme for
their site, registered their domain and built their site.
They optimized their pages for the search engines and
submitted them. They approached webmasters of similar
sites and exchanged links. Some may even have started
as newsletter.
And they waited for the masses to come.
Three months passed and a trickle of
traffic started to come into the site. Another three
months but the expected torrent of traffic just refused to
materialize. And the gave up in disgust.
Actually, this group of people had it
right, but they were too impatient.
The process of getting decent traffic to
a site is like falling dominoes. The first falling
domino will hit the second one, which will hit they third,
which will will hit the fourth, and so on. The dominos
fall one a a time, not all at the same time.
Similarly, it takes time for you to
promote your site and get it listed in the search engines.
this will bring in some traffic resulting in more people
knowing about your site and more links to your site.
This leads to a better ranking in the
engines and more traffic. This leads to even more
links leading back to your site and an even better ranking
in the search engines. That leads to even more traffic
and...I believe you get the picture.
But all the takes time. It probably
takes up to a year before you can get any sort of decent
traffic to a new site.
I'm sure you can think of lots more ways
that a person can fail on the Internet. On the whole,
I think you will agree that failures can probably be traced
back to one or more of the following factors:
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