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The Opportunist 

Larry has been online for a year or so. He has made the rounds of the so-called "business opportunities" and have lost more money than he made. But despite those setbacks, he knows that there is money to be made - only that there is not going to be an easy way to do it. He has decided to abandon the get-rich-quick schemes and set up a proper online business. 

He doesn't have a lot of money to spend, and he has a job, so he can't work on it full time - not at the start at least. It should be something he has some interest in so it won't be too boring. Should he sell a product? His own or somebody else's? Maybe he should just sell advertising. But with the rates so low, he will need a lot of traffic to get a decent income. 

After thinking it through for a while, Joe decided that he wants a "clean-cut" business. He has thought through what he needs to sell his own product. He will have to handle customer inquiries, payments, shipping, refunds, and a whole lot of other stuff. That's pretty messy. If he were to sell other people's stuff, and just earn commission, that will be pretty clean-cut. 

But again, what product? 

He knows that products relating to Internet marketing sells pretty well if properly marketed. But it seems that everybody he knows is an Internet marketer, so the competition's going to be pretty intense. Something relating to finance like insurance, stocks or loans might be quite lucrative but he knows next to nothing about such stuff. He smiled thinking about him giving somebody else financial advice - "Gonna advise them to bankruptcy", he thought wryly. 

And then it struck him. He will sell girls. Ahemm….not porn but dating services. There are tons of legitimate dating services on the web that pays you well when you refer a member, even if it is a free member. You get paid even better if that member upgrades to a paid member. 

Being a bit of the ladies man himself, he knows about attracting the opposite sex. He can start a newsletter about dating. It can tell about how to dress, or speak, what to do on a first date, how not to appear too eager, and lots of other good stuff. 

Most dating services offer a ready-made site for their affiliates so he does not have to worry about designing his own site. As for the site for his newsletter, he can probably get his computer friend to put together a simple one page site for him. But even without the newsletter, he can write articles to promote the dating services.


Summary of Larry's Plan

 

Aim

 

Start the business on a part time basis, while holding a full time job. Learn the ropes of the business. As income from the business increases, quit the job and concentrate on the business full time.

 

Product

 

Dating services, or to be more specific, memberships to online dating services.

 

Marketing

 

Write articles about dating, relationships and such stuff and submit them to relevant sites and newsletters for publication.  In addition, he can put together a simple site to attract subscribers for him newsletter.

 

 

 

Expenses

 

$100 - $200 per month taken from his full time income.

 

$50 per month will be spent on web hosting, domain name registration, autoresponders, ad tracking and Internet marketing products.

 

$50 per month will be spent on registration fees for the services that he is promoting. He reckons that the best way to promote those services is to have a first hand experience of the services.

 

The rest of the money will be used in paid ads in related newsletters and web sites.

 

Income Stream

 

He will be paid when somebody signs up for a free or paid membership at a online dating service. Also, if he has enough subscribers and can find interested advertisers, he can sell advertising space in his newsletter.

 

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